Customer Segments
Target the right people in a few clicks
Build lists using location, services, tags, last visit date, spending and more. Save your favourite segments so they’re ready next time you want to fill gaps in the schedule.
Ezysystems Marketing Tools help you stay in touch with the right customers at the right time – with simple campaigns, upsell offers and reminders that run alongside your schedule.
Start small with basic follow-up messages, then grow into fully targeted campaigns as your customer list expands.
All driven by your existing Ezysystems data. No extra spreadsheets or imports.
You already have a valuable asset: a list of customers who trust you. Ezysystems helps you reach them with offers, updates and reminders based on real activity – not guesswork.
Use customer tags, routes, services and last-visit dates to build powerful yet easy-to-understand segments. Then send targeted campaigns that feel personal and relevant, not spammy.
All from the same place you run your jobs. No exporting data or juggling multiple tools.
Customer Segments
Build lists using location, services, tags, last visit date, spending and more. Save your favourite segments so they’re ready next time you want to fill gaps in the schedule.
Email & SMS
Choose email, SMS or both for each campaign depending on how urgent the message is and how your customers like to hear from you.
Templates
Save your best-performing offers as templates. Insert tokens such as customer name, next visit, service or balance to keep every message personalised.
Upsells
Use completed-job data to follow up with related services. For example, promote gutter guards to customers who recently had their gutters cleaned.
Win-back Campaigns
Automatically identify customers who haven’t booked for months and send tailored offers to win them back – without blasting your whole list.
Measurement
Track opens, clicks and – crucially – jobs booked and revenue generated. Learn what works so every campaign gets a little better.
Portal + Marketing
Because marketing tools are built on top of your Ezysystems Customer Portal and messaging, it’s easy to invite customers back to self-service: booking new work, accepting quotes or paying balances.
Use short links in SMS and email that take customers directly to the actions you want them to complete – no complex landing pages required.
Automation Rules
Create simple rules like “30 days after job completion, invite feedback” or “90 days after a one-off clean, offer a maintenance plan”.
Ezysystems handles sending, tracking and follow-ups. You and your team can keep focusing on delivering great work on-site.
What teams say about Ezysystems marketing
See how service businesses use Ezysystems Marketing Tools to keep calendars full, grow repeat business and stay front-of-mind all year round.
ROUTE-BASED SERVICES
If we see a gap coming up, we target customers around that route who haven’t booked in a while. A quick text and email usually fills the calendar. It’s become one of our most useful tools.
Laura P. Owner · Skyline Services
HOME MAINTENANCE
Gutter and roof campaigns used to take a full day of export and import work. With Ezysystems we just load the saved segment, tweak the template and hit send.
Kevin H. Director · Northern Maintenance Co.
CLEANING & CARE
Instead of chasing new leads all the time, we focus on serving our current customers and staying in touch with them through Ezysystems. Our marketing is simpler and more profitable.
Rachel S. Operations Manager · FreshStart Cleaning
Guides & resources
Segmentation
Learn how to group customers by service, spend and location so every campaign is relevant and effective.
Read moreCampaign Ideas
From seasonal reminders to upsell offers, these ideas can be launched with just a few clicks using Ezysystems Marketing Tools.
Read moreMeasuring Results
Move beyond generic open rates and focus on what really matters: the work and income each campaign generates.
Read more